Why do I see a fewer number of leads than downloads that are reported?
Pranav Bhatnagar July 27, 2011
If you have set up our geo-targeting option and set your campaign to only appear to a particular geography, you will see a lower number of leads compared to views. Users from other geographic locations would be able to download your file but not be able to see the lead form.
For example, if you have geo-targeted your leads campaign to the United States, the leads form would only be visible to users from that region. Though users from other geographies would be able to download your presentation, the lead form would not be visible to them.
Geo-targeting can be easily shut off if you decide that you want to display your leadform to all visitors of your content.